The Lunchables fresh fruit tray not only has a new location – Lunchables are typically found in a store’s refrigerated aisle – but also tweaked packaging and pricing. Lunchables is heading to the produce aisle with a fresh fruit snack tray for kids. The fresh fruit option will also have a shorter shelf life of about 10 days compared to 90 to 110 days for other Lunchables. Lunchables, he said, has included fruit in past products but not fresh fruits. The catalyst to rethink fruits in the snack tray emerged last year when the brand “saw almost a 500% increase in search for Lunchables with fruits,” he said.

---

Persons: New York CNN —, Kraft Heinz, ” Vikramjeet Singh, Kraft Heinz Singh, ”, Singh, –, Lunchables, Fresh, Kraft Organizations: New, New York CNN, Kraft, Walmart, CNN, Lunchables Locations: New York, South Central